Seeing the entire furor that the Philippines call center industry is creating in the world, Australian firm, Salmat, could not stay away from it all. Salmat, the Australian business process outsourcing firm, recently announced that it will be opening up its operations in the Philippines. It is expected to open up an establishment in McKinley Hill in Taguig City, paving way for an 800 seat facility. This is touted as one of the first investments of the company outside Australia. The new establishment is expected to cater to accounts from Australia and New Zealand, while they switch between voice and non-voice services. The company is further expected to expand into areas like web content management, call centers, IT enabled services, data entry and computer programming. All this is bound to have a positive effect on the Philippines BPO industry.
Over the past few years, the Philippines has seen a major growth in terms of attracting investors and clients willing to the country’s call center industry’s abilities. When it comes to knowledge-based positions and workers, the Philippines is being touted as number one throughout the world. Being just one place behind India in terms of employer preference, the Philippines is fast growing and expanding its services to provide more expert-knowledge and services to the clients. With the Australian firm coming to the Philippines call center industry, the Philippines is sure to become even more widely recognized throughout the world for catering high-end business processing outsourcing. Already, the projected earnings of the call center industry is expected to contribute to 6% of the total GDP of Philippines. The next ten years have further projected the total revenues to increase up to US$100 billion from the call center industry alone. With so much to offer, the number of jobs and total household income too will increase exceptionally, thereby changing the entire outlook of the nation.
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